Quote on Ideas and Rules

Here is a quote from "The Photograph as Contemporary Art"

All of the photographs here evolve from a strategy or happening orchestrated by the photographers for the sole purpose of creating an image. Although making an observation - framing a moment from an unfolding sequance of events - remains part of the processfor many here, the central artistic act is one directing an event especially for the camera.
This approach means that the act of artistic creation begins long before the camera is actually held in position and an image fixed, starting instead with the planning of the idea.